Having lived both here in Southern California as well as in Palo Alto and the heart of Silicon Valley, I have a story I like to tell people about what I sometimes think of as the “Starbucks Effect” and how it exists in places like Palo Alto (and I’d argue, places like Boulder and Seattle) — but hasn’t really existed much in Southern California. It’s been both a strength and weakness of Southern California companies.
The “Starbucks Effect” is what happens in a place like Palo Alto–which is so dense in startups and venture capital, you can’t help running into partners/employees/competitors/customers/venture capitalists/service providers/etc. in any public place. Going to your local coffee shop, deli, child care center, soccer game, library, etc. you invariably run into someone — or many people — you know in your industry, who are competing against you, who could help fund you (or who funded your competitor), etc.
The advantage of the “Starbucks Effect” is that if you are trying to get your startup funded, find employees, figure out what your competitors are doing, know what kinds of companies are being created, and need to get a sense of what is going on in your industry, you can often do so just hanging out at Starbucks, trading chitchat on the soccer field, listening in at your workout club, etc.
The disadvantage of the effect is that if you have to be really, really careful about what you talk about, you can’t conduct business meetings in Starbucks without potentially giving away the farm to your competitor also in the shop, it’s very tough to work on something without everyone in town knowing about it, and it’s really, really easy to fall into the “echo chamber” of Silicon Valley and not listen to your customers and the market.
This doesn’t–usually–happen in Southern California, because it’s a really, really big place geographically (ie, we have big pockets here and there of tech companies, not one single city with a big presence); we have millions of people NOT in the tech industry hanging out even in high density cities like Santa Monica; and there’s such a broad range of industries that even if you’re in the same place it’s not as likely you’d connect.
However, it’s interesting to hear that the “Starbucks Effect” has been happening here, albeit on a limited basis. In particular, I’ve heard about Starbucks where there are enough executives/service providers/etc. all living in the same neighborhood that it could be considered an industry hangout; soccer teams in the OC made up of the children of executives from all the notable public tech firms there; and other similar stories elsewhere in SoCal.Heck, there are a few folks I know in the industry who I run into more at Trader Joe’s than anywhere else.
Have you seen the “Starbucks Effect” in your neighborhood?