I’m spending the day at the Forbes MEET conference in Beverly Hills, and I’ve noticed an interesting shift this year in the speakers and conversations here. Last year, there was a huge focus on user generated content (YouTube had just been purchased by Google). This year, there’s a continuing theme of focus on the business models behind the content.
I’m sitting in a session on “Trolling the Web for New Talent”, with Luke Barats and Joe Bereta of Youtube hit makers Barats & Bereta, Jason Nadler, head of the United Talent Agency’s UTAOnline, Ben Relles, creator and founder of BarelyPolitical.com (the site behind Obama Girl), and Brent Weinstein, CEO of 60Frames, and the underlying current seems to be a focus on “sustainability” and an overwhelming amount of content.
Some tidbits:
Nadler: “It’s not about viral success, it’s about consistent success. It’s not about the one video. It’s sustainability of the hits.”
Bereta: “You can’t bank on viral. The internet audience is very fickle.”
The mix of companies here is slightly different, too, the earlier session was heavy on the infrastructure providers: John Edwards at Move Networks (CDN/video delivery), Ashwin Navin of BitTorrent (doing lots of plugging of their back end P2P delivery service for content providers), and Brendan Traw (Intel’s Digital Home Group CTO).