Archive for the 'Automotive' Category

SoCal’s Burgeoning Auto Industry

Monday, May 5th, 2008

Although Tesla Motors–which launched its electric sports car Friday in Santa Monica–may get the attention of Silicon Valley, there seem to be a lot more, Southern California companies at the forefront of the green automobile industry. We have more than a handful of companies looking to tackle the auto industry. We had Tom Taulli look into the industry with his piece: Southern California: The New Detroit? this morning.

Among Southern California electric/hybrid car firms here: Miles Electric Vehicles; Phoenix Motorcars; Venture Vehicles; and Aptera Motors. Add to that a few auto technology firms — Fallbrook Technologies for transmissions and Transonic Combustion for fuel injection — plus many others, and it looks like there’s a substantial amount of automotive innovation going on in the region.

Part of the reason for this is a long involvement by Southern California in the automotive industry. Not too may people are aware that the Art Center College of Design in Pasadena is one of the leading schools for automotive designers in the word. The major auto firms all have design houses out here — BMW Group/Designworks USA, California Advanced Product Creation (Ford), Calty Design Research (Toyota), 5350 Industrial Concepts (General Motors), Mercedes Benz, DaimlerChrysler, and Volkswagen/Audi all have design operations in Southern California.

As Tom writes:

Of course, it’s all good news for a variety of companies in southern California, which are developing next generation car technologies. “Southern California is the home to a myriad of design studios for all the major car companies,” said Andre Peschong, who is a principal at Bridgewater Capital. “There is a talent pool of engineers, CAD design specialists and let’s face it, a car culture.”