Benjamin Kuo's Blog

February 26, 2009

Who’s making money right now in the tech publications world? This BusinessWeek article by Sarah Lacy says it’s the “unsexy” email newsletter.

Speaking of email newsletters, we find that a significant number of our readers have been getting our email newsletter for years. The earliest copy we still have around is from 1999 (has it been that long?). Amusingly, it’s funny when people approach me and ask me how long we’ve been running “our blog” and I have to explain to them that it was all–originally–an email newsletter, well before the first blog appeared.

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It’s amusing that so many people discount e-mail. How does Twitter notify a user there is a new follower? It sends an e-mail. How does LinkedIn notify group members there are new postings to comment on? It sends an e-mail. And on and on.

When you receive a business card at a networking event what personal online address is always included? Their e-mail address.

I’ve had messaging accounts on many Web sites, from SixDegrees and Ryze to today’s popular social media sites. I’ve had lots of phone numbers, physical mailing addresses, etc. But my personal e-mail address has been consistent for 17 years.

E-mail is here to stay.

Thoughts and commentary from Benjamin F. Kuo, publisher of socalTECH.com.

Socaltech.com

High Tech News and Information for Southern California

Email newsletters sexy again?

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