Benjamin Kuo’s Blog

There’s a number of areas entrepreneurs have to know about pitching their companies to investors — how to do an “elevator pitch,” how to put together a good PowerPoint presentation, and know how to best present their business in an executive summary. I am often asked about good examples of all three, but, until a post this week by Frank Peters of the Frank Peters Show (a great podcast on technology, technology companies, angel investing, and more) — I didn’t have a good place to point people to.

Frank put together a great “cheat sheet” on writing an executive summary. I liked it so much I asked Frank to re-post it to our Insights & Opinions section on socalTECH. Frank writes:

Last time I looked I couldn’t find a good cheat sheet on writing an effective executive summary (ES). I guess that means I must write one. I certainly get enough ES’s and many times I enjoy offering a critique; many ES’s need a critique, so put away your ego and get ready for some feedback.

Of course, I don’t love ES’s; it’s just me being smart-alecky. But I hate business plans even more; no one reads business plans. Why? Because there’s no time; I’m not that interested at that point of first contact, and I’m not alone. I don’t know anyone who wants to see your business plan. That’s why the heavy lifting falls to the ES.

This entry was posted on Friday, September 5th, 2008 at 10:41 am and is filed under Advice, Angel Investing, Venture Capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.