Avoiding the echo chamber

June 17th, 2008 by Benjamin Kuo

One of the great things about covering Southern California’s technology industry, is it’s refreshing not to be stuck in what feels like an echo chamber in the national technology news sector. One thing I notice about the many technology news blogs covering Silicon Valley or the technology industry in general, is that there are some companies which so dominate coverage that–if your goal is to cover the big national technology news–you can’t avoid investing resources and time on them. Those kinds of things would be things like the new iPhone or anything Apple, Facebook funding, swirling rumors around Google and/or Yahoo, etc.  Sure, these are important stories, and those news/blog sites trying to cater an international/global/national audience have to invest lots of time and effort on them. But, on a local level — i.e. in terms of its effect on Southern California — a lot of the hype around these really have only peripheral effect on our technology industry.

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