One thing Web 2.0 companies have done well, is figure out new ways to get both new media/blogs and the mainstream media to cover their companies, by manufacturing news. In most cases, it’s for “exclusive invites” to join their beta sites.
On that note, It looks like angel backed, Los Angeles firm Orgoo managed to time their “beta invite” release for a good day. Orgoo is developing a browser-based service for managing email, instant messaging, video chat, and SMS. Most journalists and PR folks know that the first day after a long weekend is typically a slow news day — most people rushing out of the offices last week don’t bother to queue up any interesting announcements the day back, plus there are still people out of the office. So–make up some news, tell everyone you give it to that they’ve got a “special” invite, and voila–a ton of blogs cover it. (See: Mashable, VentureBeat, TechCrunch)