It feels like 1999
Friday, April 11th, 2008I’ve heard quite a few people tell me in the last few weeks that “it feels like 1999″ to me — referring to the peak of the Dot Com bubble. Having been around through the last bubble, a few personal opinions on why this is–and what it means for the startup and technology industry in general.
At the peak of the Dot Com bubble, I recall the same kind of frenzy I’ve seen this year, notably:
- Parties, parties, and more parties — During the Dot Com bubble, the center of the party scene was VIC — the Venice Interactive Community. VIC, at its heydey, was holding enormously popular events (VIC @ The Victorian, etc.) where literally thousands of people showed up to just hang out with the “hip and happening” technology/new media crowd. The recent Techcrunch/Popsugar event in Hollywood (2000 people at the oh-so-fashionable Vanguard) feels exactly like a VIC event. If I get an invite to a company launch at the Playboy mansion (I got a few of those during the bubble) then the feeling will be complete.
- Focus on style and glamor, not business — Again, during the bubble, at some point the attention became on status — how stylish or fashionable were you — “Hey, we just filed for an IPO” “We raised $100M last week!” “Look at our cool new Aeron chairs”. Any question about revenues, profits, or sustainable business were lost in “cool.” The same thing might be said today: “Hey, we’ve got a cool Facebook widget” “We’ve got (insert) Hollywood star producing content for us!” “Look at our video podcast!”
- Traffic, not revenues, rules the valuation discussion — During the dot com boom, companies were benchmarked based on their Internet traffic numbers; instead of talking multiples of revenue, valuation was focused on price based on pageviews. Today, what I am asked all the time is — “how much are my XX million unique users worth”? I’ve been asked that question — seriously — by at least a few investment bankers, for companies which were burning a enormous hole in someone’s pocket. (Credit to the investment bankers: they’ve all acknowledged that they’ve shopped it companies based on uniques, because people have been willing to buy based on uniques and not revenue.)
- Everyone wants a piece of the game. During the Dot Com boom, there was an enormous surge of people — from all walks of life — who wanted to be a piece of the revolution. Instead of the mainstay folks of the technology industry — ie the tech industry executives, marketers, product managers, engineers, software developers, venture capitalists, etc. — you had people from a lot of very non-tech areas getting involved. A huge number of these folks left when the easy money dried up, but again I’m seeing people who aren’t at all “tech” (here’s it’s film and TV producers, actors, and others) starting up “technology” companies.
- Aiming at the quick flip, versus sustainable companies — All too many startups are looking — not to create a useful business, built to eventually be a healthy, standalone company — but instead are looking to create something “cool” for a quick flip. These are often”feature” companies developing some Web 2.0 widget might be helpful to some other site, but not a business in itself. The problem is, there are a hundred “widget” companies hoping that Yahoo, Google, or Microsoft will buy them and make them fabulously wealthy. But, if they don’t, they’re basically non-viable entities. This is the same symptom that occurred during the Dot Com boom — the major notable exception being that during the Dot Com boom, companies quick flipped through an IPO, rather than trying to get bought. (Or, put in another way–the investors got left holding the bag, instead of some other company).
So, given the disconnect between the overall economy and technology, what can tech companies do to avoid the hangover that the Dot Com boom gave us? My humble personal opinion:
- Focus on substance, not style. Focus your business on stuff that makes business sense, and isn’t just there for the “cool” factor. If a video podcast will drive more business to you, that’s great. If hosting a party will sign you up more paying customers, that’s great, too. But if the party is just so you can be the next “cool” startup on the block (or, where you are raising venture capital to be able to even AFFORD your party), you might want to rethink it.
- Think revenues, not traffic. Your number of uniques a month might be great as a status symbol, but if you’re about to go under because you can’t make your monthly payroll, who cares? Revenues are what are important, not pure traffic numbers. If that traffic helps drive revenue, that is great. But if not, I wonder what the point is?
- Make your company sustainable, even without an exit. If everyone was focused on creating a company that was sustainable — ie it grows and pays for itself, without frequent VC injections — instead of focused on getting purchased (which has a very small probability even in the best of times) — then even if the venture funding climate changes, companies will continue to live and prosper. Then, it won’t feel to me like it’s 1999 again.


