I’ve noticed some speculation lately across the web about how the proposed acquisition of Yahoo might have an affect on possible exit opportunities for startups, how startups might want to raise more to live longer because of a perceived reduction in exit opportunities, and so on.
Those sentiments echo the comments I have been hearing during the last few years, where startups have told me that they’re strategy is to be acquired by Google/Yahoo/Microsoft (or name any other large, market leading company).
I might be jaded, but usually, starting and/or running your company hoping that Google, or Yahoo, or some other company will suddenly notice your company and buy you for millions is not high on the list of ways to build a business. If you’re spending all your time trying to figure out how to get in front of the M&A folks at those firms, you’re most likely not spending enough time building your product and business, and gaining true traction in the market. If you’ve truly built something useful, Google, Yahoo, or Microsoft will come and find you.
If you look at the list of recent acquisitions by those firms, it’s not a huge list. Yahoo acquired something like six companies in 2007; Google acquired 17, including the giant acquisition of DoubleClick, which is not relevant to startups; Microsoft only acquired 8 companies in 2007. I see at least that many companies venture funded every week; making the assumption that Yahoo disappears, that’s a whopping six companies acquired we’re talking about. You have a better chance of going to Vegas, putting all that venture money on black, than one of the big guys acquiring your startup.
It’s fairly instructive to look at depth at the firms Microsoft bought in 2007. Their acquisitions in 2007 included:
- Multimap (mapping): market leading position in the UK; huge number of users; founded in 1996
- Global Care Solutions (healthcare software): product since 2000; big Microsoft partner; deployments everywhere in Asia
- Parlano (enterprise chat): founded in 2000; lots of enterprise customers at acquisition
- AdECN (advertising network): founded in 2003; already had a business that was working well, and was contacted by Microsoft (see my interview with Bill Urschel at AdECN here about that deal)
- aQuantive (big public company)
- Tellme Networks; founded in 1999; market leading position in voice call services
- Medstory (health search); founded in 2000; product well-launched and meshed into Microsoft’s build up of a health division.
Key takeaways from this, at least if you want to be acquired by Microsoft: you really need to expect to be in business for at least seven to 10 years; you need a lot of traction and a product that people have been using for awhile; enterprise software is hot, consumer web services are not; and you need to have a fit to their strategic plans. That’s not exactly a prime candidate for making your Web 2.0 startup rich.
Quickly glancing at Yahoo, they only made around six acquisitions last year:
- BlueLithium (online ad network, founded 2004)
- Rivals.com (online sports content, founded in 2001)
- Right Media (founded 2003, online advertising) - Yahoo was an investor in 2006
- MyBlogLog (blog tools, founded in 2005)
- Zimbra (collaboration tools, founded somewhere around 2004)
Of those, MyBlogLog and is the closest to the “cool web startup with no revenues” — and MyBlogLog was a fairly small, $10M deal. Zimbra, which went for $350M, was actually an enterprise software play with a lot of companies using them for their collaboration tools. BlueLithium and Right Media were in the Internet advertising space, and clearly in Microsoft’s strategic sights on that market. Not a lot of exits there of “cool”, Web 2.0 startups, either.