Flash, substance, and word pairs

August 30th, 2007 by Benjamin Kuo

Flash - Substance

Who you know - What you know

Passive - Active

Banner ads - Text ads

Branding - Word of Mouth

MySpace profile - LinkedIn profile

Planning - Execution

Web visitors - Web revenues

Talking - Doing

Beta users - Paid customers

Building - Selling

Which side are you on? And which side is your company on?

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