Flash, substance, and word pairs

August 30th, 2007 by Benjamin Kuo

Flash – Substance

Who you know – What you know

Passive – Active

Banner ads – Text ads

Branding – Word of Mouth

MySpace profile – LinkedIn profile

Planning – Execution

Web visitors – Web revenues

Talking – Doing

Beta users – Paid customers

Building – Selling

Which side are you on? And which side is your company on?

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