“Networking” gets lots of lip service, in terms of how useful networking is in moving your business and startup forward. I’ve found that people rarely analyze and understand how to effectively network, and to make connections and go beyond just meeting people at random. A few years ago I met Dr. Elissa Grossman, a researcher who has been studying how entrepreneurs network with other people, and compares those behaviors with business success.
We’ve just posted a great contributed article from Dr. Grossman, now an assistant professor at Baruch College, CUNY on some great tips and information–based on her research–showing what techniques were most effective. Her article, Reflections on Entrepreneurial Networking, was just posted to our startup section.