Merger and Acquisition Frenzy In Online Advertising
April 30th, 2007 by Benjamin KuoOnline advertising seems to be in the midst of a merger and acquisition frenzy, as Yahoo said last night that it has purchased Right Media for $680M, an online advertising firm, shortly after Google acquired DoubleClick earlier in the month for a hefty $3.1B. The two acquisitions come as there has been widespread speculation that Westlake Village-based ValueClick may be for sale. ValueClick itself is no stranger to the M&A arena, having acquired Fastclick, Commission Junction, E-Babylon, Pricerunner, Webclients.net, HiSpeed Media, Search123, BeFree, ZMedia, ClickAgents, and onResponse.
