I spent the last few days at the Montgomery Technology Conference, a venture capital event put on by Montgomery & Co. The conference — which was held in Santa Monica – included a number of both private and public companies, presenting their companies to both early and later stage investors.
For those who have not been to a venture capital conference, these conferences offer a way for companies to tell their story to a large group of high quality investors (plus, in this case, to also watch Tim Draper of Draper Fisher Jurvetson rap onstage). The audience here included most of the top tier venture capital firms from throughout the country. It’s an extraordinary opportunity to pitch your venture to VCs who you’d otherwise have difficulty getting to. Of course, it’s tough to be selected to present at these conferences; in most cases you’ve got to have shown some momentum, have some good investors either behind your firm or who have recommended you to the conference organizers.
However, sitting through the sessions, I was amazed at how many companies — including some with great venture capital backing — fail to cover some of the basics that venture capital firms rely on to decide whether they’d be interested in a company. Many companies focus too much on their technology; and not enough on the team, sales and marketing, or execution. I have yet to meet a venture capitalist who doesn’t look first at the team — who are you, what’s your experience in the industry, and your track record–and why should they bet their dollars on your company, first. Time after time, I saw companies who spent 80% of their pitch trying to go through the intricacies of their technology, and glossing over the team, go-to-market, and execution ability.
It’s my observation that although technology is a very important piece of the puzzle, which VCs are also looking closely at, there’s also several other key pieces that investors look to evaluate investments in a firm. A couple of these include:
1) Your Team - who are you, and why are you the right people to make this happen?
2) Go To Market - how do you sell your product, who buys it, and what’s your market. And by market, not how big are the IDC numbers–but who are your buyers, and why do they buy?
Given the amount of focus that venture capitalists give to how important a team is in their decision to make an investment, I was surprised at how many companies tried to explain their complete technical architecture to the VC folks, instead of talking about the team, the market, and their ability to execute.